Retailers

Analysis of the market situation, its barriers and methods to increase brand value over time.

Analysis of the client by sector, area or product. Analysis of the potential of a particular sector.

Study of brand image, positioning, recognition and strength. Re-engineering of the image.

Search for new communication niches.

Analysis and prediction of risks, impediments and the barriers, either internally or externally, that the growth of the brand value could encounter, and changes that could be implemented.

Revision of the growth potential in the sectors, areas or products that fall under the umbrella of the brand supply. Analysis of deficiencies and permeability and acceptance of new products or brands.

Determination of the market shares and the zones in which the best penetration can be achieved.

Price sensibility analysis.

Study of the marketing, structural, architectural and services characteristics with those that correlate with expansion or remodelling of the establishments.

Definition of a cohesive plan for improvements from our 360º Audit tool.

Design of the Explicative and Predictive Influx Model (MEPA – Modelo Explicativo y Predictivo de Afluencias), on the global level or by geographic zone.

Retail Location Model (RLM): We design the model adapted to the characteristics of every type of brand or establishment that allows us to select the best possible location and optimise the decision to open in a particular city, zone or shopping centre.

Loyalty Index. Analysis of the propensity for abandonment.

Analysis of user satisfaction. Creation of a model that shows comparison over time.

Prediction and analysis of new openings.

Mystery Shopping: stores, installations and services, personnel (from the centre or the company providing the service).

360º Audit that allows us to implement a cohesive plan for improvements.