Market Research
Our market research services are aimed at finding out where and how to invest in order to add value to the brand and make our clients’ decisions more profitable even before taking the first step in the project.
Hamilton Retail | Market Research
Hamilton Retail has found its niche in a market which, beyond information, seeks reflection, the necessary and appropriate awareness that lets it implement its decisions.
The annual study of more than 50% of Spain´s GLA (gross leasable area) has allowed us to develop a benchmark index, one-of-a-kind in the sector, and to carry out a more in-depth and realistic analysis of the current situation of the shopping centre, its strong and weak points and the sectors with the highest potential in order to determine those variables in which we should invest.
The changes in the purchase habits, the evolution and appearance of new marketing formulas and the necessity of adapting to and unifying with business in in the city centre have allowed us to adapt our research tools in the search for solutions to the emerging needs in the opening of an urban shopping centre.
A sector in constant evolution, facing the challenges of an increasingly atomised, competitive and changing market, it requires tools that allow the retailer to direct the course of their decisions in the right direction.
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