Consultancy
Our consultancy services are aimed at defining and creating the purchase experience the customer demands and creating a different and sustainable positioning for the brand, be it a shopping centre or an optician chain store.
Strategy as a vision, results as a mission
A global vision of the market, consultants both involved in the continuous innovative process and close to each client’s real situation, together with extensive experience in diverse sectors, allows us to address every project and need from a strategic perspective with a focus on a useful and practical reading of the desired results.
Objectives
Breaking away from an in-depth analysis of the information to apply a healthy dose of reflection and experience, our aim is to transform awareness of the experience the client demands into realities that help to:
- Identify the best way to satisfy the customer’s desires and expectations.
- Differentiate it from the competition.
- Increase the brand value and assets in the mid and long-term.
Services
Depending on the needs of our client and/or the derivatives of the research process, our consultancy services span, among others, the following areas:
- Definition of a Strategic Marketing and Communication Plan.
- Plan for quality and customer service. Creation of a Service Quality Manual.
- Definition and organisation of the processes by which the company is affected by marketing.
- Image engineering and brand repositioning.
- Evaluation and redefinition of the visit and purchase experience based on the analysis and evaluation of all points of contact with the brand and product, including: architecture, conceptual design, landscaping, atmosphere by sector, parking, signalling.
- Definition of the product list and optimal marketing mix.
- Merchandising strategy.
- Price policy.
- Data mining and operations of DBMS (Database Management System).
Click here to see Hamilton Retail case studies
