Urban Shopping Centres
BackThe changes in the purchase habits, the evolution and appearance of new marketing formulas and the necessity of adapting to and unifying with business in in the city centre have allowed us to adapt our research tools in the search for solutions to the emerging needs in the opening of an urban shopping centre.
Among the wide variety of analyses we can execute to respond to these needs, we find:
Diagnosis of the current situation of the city centre in terms of supply and urban structure.
Penetration analysis of the current supply in the city centre and cost leakage of the competition. Analysis of deficiencies and demands of new establishments and brands.
Analysis of the basic profile of the current and potential client.
Definition of the marketing mix with the best permeability for success.
Estimate of the growth potential by sector and zone.
Evolution of the relationship between the customer and urban shopping centre. Physical and emotional impediments and motivations.
Analysis of the level of satisfaction with the city centre. Detection of areas that need improvement.
Positioning engineers.
Georeferencing.
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