Case Studies
Research as a means and never an end.
What follows is a series of practical cases of projects that were executed for some of our best clients. Each one has something in common: the strategic research that served as a starting point for getting results.
Strategy as a vision, results as a mission
What is Hamilton Retail?
It is the absolute specialisation in strategic research and marketing solutions aimed at adding brand value in the field of market distribution and commercial real estate in general, and specifically for shopping centres, entertainment centres, factory outlets, real estate agencies, franchises, real estate chains, supermarket chains, etc.
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Case 1
Emotional Branding
One of the largest shopping centres in Spain that was building in east Madrid proposed the definition and creation....
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Case 2
Strategic Marketing
Two of the most important ski resorts united with the goal of creating one large area dedicated to skiing...
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Case 3
STP & Experiential Marketing Relay
The change in Spanish culinary culture, with the main concern being health and natural food...
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Case 4
Quality of Service and Customer Service
One of the main groups of shopping centres of Europe and Spain decided to make the quality of service...
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Case 5
Search for the Ideal Location
One of the leading chains of “take away food” wanted to carry out an ambitious expansion plan for a restaurant concept...
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Case 6
– Definition of Optimal Business
The promoting company of a shopping centre located in the metropolitan area of Madrid wanted to become understand...
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