STPE Methodology
The challenges of 21st century companies involve segmenting clients, consumers or users from a strategic point of view. We answer this challenge through the strategic STPE analysis in 4 important stages:
S for strategic Segmentation
Where are our current and potential clients and what are they like? Am I offering appropriate products to each segment? How can I apply different marketing strategies to each segment? We apply advanced techniques that discover how to break into your market.
T for strategic Target
What are the company’s most profitable segments? Is there any value segment that isn’t covered? What are the benefits sought by those value segments? We define, identify and characterise the value segments for the company.
P for Positioning
How do you create a position in the consumer’s mind? What characteristics are associated with my brand? How can I generate a message that clearly summarises our positioning? We analyse the perceptual positioning of the brand against its competition.
E for Engineering of Positioning
What route or path should the brand take? Is there any perceptible hole in the market? What movements in positioning aren’t believable for our brand? We use the current positioning to project and simulate future positioning for the brand’s image.
