Our Services
At Hamilton we offer qualitative research with a strategic vision and perspective.
Specialisation, seniority and the added bonus of our expertise.
Extensive experience of our qualitative team; professional and specialised senior experts.
The psychology of marketing services.
We analyse and question the consumer’s dialogue on various levels. Paying attention to the degree of coherence between attitudes and opinions; distinguishing the more social discussion from the more “authentic”; arriving at the thoughts of the consumer with more than words.
Vast knowledge about methodologies, group techniques and projective techniques.
Our creativity on every level.
Creativity in the study design. Creativity in moderating interviews and groups. Creativity in analysing information, offering constructive and pragmatic solutions with a vision for the future that allows us to put forth scenarios that helps our clients plan strategies and courses of action.
Solutions through creative techniques.
We focus on problem-solving, that is to say, not only do we offer useful information but, with the client´s collaboration, we can transform that information into new solutions using creative techniques.
Our strength is anticipation.
We enrich our reflections through the combination of methodologies and exchanges between our team, our client, groups of experts in complementary disciplines (sociologists, psychologists, doctors, designers...), which allow us to better anticipate the different socio-cultural currents and consumer trends.
We Integrate Projective Methods in Qualitative Research
Projective methods as “mental imagery” allow us to turn a virtual objective into a “real” objective, precisely describing it in all its plethora of uses and the profile of its final client.
The projective method also allows us to anticipate the future of established brands, those that have a history, which need – in many cases – upgrading in relation to the competition.
- The method of idea association and their four main association techniques (radiography, the pyramid of items, the creative ‘reserve,’ creative scenarios)
- Analogical method: Projective technique of the territories/world of..., regions, bestiary, genealogies.
- The anticipation method: ‘square of anticipation´ technique, ‘square of projection’ technique, the symbolic square technique.
- The role-playing method
- The graphic projective method: drawings and collages.
In order to design each project the best methods and techniques are identified in terms of the type of study, its objectives, the target market that we´re addressing and the target we are studying, in such a way that its analysis allows us to provide solutions to the problem proposed in the study.
- Dream techniques.
- Graphic techniques.
- Transference techniques.
- Creative techniques.
In order to design each project the best methods and techniques are identified in terms of the type of study, its objectives, the target market that we´re addressing and the target we are studying, in such a way that its analysis allows us to provide solutions to the problem proposed in the study.
- Individual in-depth interviews.
- Interviews in pairs.
- Groups of three.
- Projective groups.
- Groups of experts.
- Creative workshops.
- Ethnographic and ethnological observations.
- Analysis of trends.
