Strategic Research Cases
What follows is a series of practical cases of completed projects for some of our best clients. They all have something in common: the strategic research that served as a starting point for getting results.
Strategy as a mission, results as a vision
A global vision of the market, consultants both involved in the continuous innovative process and close to each client’s real situation, together with extensive experience in diverse sectors, allows us to address every project and need from a strategic perspective with a focus on a useful and practical reading of the desired results.
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Case 1
Product Test in the Biscuit Market
To understand the the new products’ potential and establish a ranking of preference through the assessment of the product...
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Case 2
Innovation Test in a Sliced Bread Bag
Assessment of new concepts tested on the basis of the opening of the bread bag with a specific ranking of use and practicality...
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Case 3
Restaurant Price Analysis
Evaluate the perceptions and preferences of the consumers through advanced Conjoint Analysis techniques...
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Case 4
Communication Pre-test for a Nut Product
Analysis of the emotional impact, comprehension, differentiality, believability, formats and originality of the different tested messages ...
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