Development of Operational Intelligence
The foundation of our operational research is based on taking full advantage of available resources in the company's decisions. The main projects are developed from a perspective of analysis of the main marketing values inside the mix.
Product test where more than simply offering assessments on every aspect or dimension compared to the benchmark level in the category, we determine the importance of the assessed aspects which indicate the strong and weak points for both the company and its competition, and, as a result, the market threats and opportunities that affect the product.
Analyse the degree of acceptance of a particular package, analysing the functional aspects (easy to use) and the emotional aspects (aesthetic component) of its design.
An analysis of prices through a simulation that determines the appropriate sales price not only requires knowledge on the price elasticity of the product but also on the price elasticity with respect to competition and to be able simulate different market situations.
Determine through an advertising pre-test and post-test the degree of comprehension and appropriateness of the brand’s communications.
We define the factors that help us identify the target segments and the messages to communicate within the communications strategy.
Choose, from a wide range of possible names, which is the most appropriate, identifying the positive and negative influences or associations of each of the proposed names for a brand or product.
Starting with the new concepts determined, which offer an interesting potential for purchase and appropriate for our selected target, and analysing the innovation factor based on new potential products or extension lines of existing products.
